Hi there,

Just to add to these points, since I come from a B2B field and actually work on getting and converting leads for websites, then I guess this is something I can shed some light on.

In addition to the mentioned points from above, one important aspect of B2B e-marketing is lead generation and conversion. The game of lead generation has changed dramatically over the past 10 years or so. It is now possible to get quality leads to your website with proper E-Marketing and convert them on the spot.

There has been extensive research done in the topic and it is said that you need to contact a sales lead 5 minutes after engagement (That is after they open your e-mail or visit your website) and with proper E-Marketing and tools, this is possible.

D.