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E-commerce
May i know what are the benefits of using e-commerce in business.... If possible, a more detailed explanation of the benefits.
And the ways in which e-commerce enhanced business process in (1)Manage relationship and (2)Market products and services.
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E-commerce means many things to many people.
The most common definition is that you are using the Intenet to sell a product or service. The main benefit is that instead of attracting people by the old-methods -- ie, opening up a store front. direct mail, advertising to attract customers -- you are on the Internet and can reach potentially every single person who is on the Internet.
that's the tip of the ice berg.
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Customer Relationship Management
As what i had known, the key to successful businesses is having to maintain a good customer relationship.
So, may i have a detailed explaination of how e-commerce enhance businesses in managing relationship...
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To delight the customer you must understand 3 areas and at the intersection of the three areas comes innovation. The first is to speak with customer and undersatnd their wants, needs and desires and build you goods and services around this developing a strategy. The second thing is the ability to review the strategic landsacpe to insure compettive understanding how can you offer something better than what is already out there. Third is the utilization of technology to create commpetitive advantage. So once this is complete your ability to increase market share providing a differentated value propostion to the cutomer will be delived in the ecommerce enviornment.
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the meaning
E-commerce means more than an online presence, to the consumer, it signifies a powerful platform for communicating product information in an efficient method along with the ability to make real-time sales, real-time payment transactions, and online customer service and interactions. To a business, e-commerce is about connecting with customers and potential customers in ways that were never before possible, it is about building relationships with customers and exceeding their expectations through internet technologies.
Ben Blakley
"Customizing the PayPal Gateway"
http://ListBay.ca/eStore/us.html
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