Hey epitome

Are you selling anything?
Are you an influencer? Meaning, do you influence sales?

If you truly seek advice, what are the goals of the site?

And to answer your question, YES there are do's and dont's. Web site goals dictate the scope of each site. Without such guidance/restrictions, the Web would be a membrane of incoherent crap. This is my personal belief…

Take the time to organize!!! Site strategy must be outlined before development and implementation.

That's all I can offer tonight! A little drunk and.... LMAO!!!