SEO tactics applied outside of a website to improve its rankings is referred as Off-page SEO. Off-page optimization is an essential part of your SEO strategy. Some of off page techniques include:
1.Check out your backlink profile
2.Build high-quality backlinks
3.Pay special attention to your social media
4.Start guest posting
5.Try to join local listings
6.Communicate with potential leads on forums
7.Make use of broken link-building tactic