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Thread: Blogging & Small Biz Marketing

  1. #1
    Join Date
    Mar 2003
    Location
    Darien, CT
    Posts
    36

    Blogging & Small Biz Marketing

    Has anyone out there used a blog (aka Weblog) to successfully market their goods or services? Our intrepid e-commerce entrepreneur Beth Cox addresses the subject here:

    http://www.smallbusinesscomputing.co...le.php/3307321

  2. #2
    Join Date
    Sep 2004
    Location
    Canada's west coast
    Posts
    41

    To blog or not to blog?

    I've used blogs to try and promote our website, but in all honesty you have to get people there to read it to make it any use. I would rather spend my time driving traffic directly to the website and not bother with blogs unless you have the time. They are a great source for networking, If you do manage to get people to read your blog, your name came spread like wild fire....but like I said it can be hard to get people to read it.

    Good Luck
    Big Door Fine Art - Image is everything.
    http://www.bigdoorart.com

  3. #3
    Join Date
    Oct 2004
    Posts
    26
    Weblogs can be extremely effective in marketing. Let me count the ways...

    • They are free

      Content is free

      You decide the content

      You can build in as many links as you want

      You decide the tags for the links.

      Google adores weblogs

      The news media now uses weblogs as a valid source of information

      You can offer an RSS feed of the content

      You can place advertising such as Google Adsense, on the pages.


    Most weblogs exist in a vacuum, ignored. There are some very important people blogging away without an audience. The trick for success is to keep a weblog within a community, so that all its members see and can comment. That's why I am trying to introduce weblogs into my community.

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