One important thing is the basics of keywords and keyword density and how they relate to search engine optimization.

Many people who design websites think that the way to get a search engine to recognize their site is to place one keyword into their source code and their website content as many times as possible. This is not true. This tactic screams, “HEY, GUESS WHAT! I’m KEYWORD STUFFING!!” and the search engines will disregard your site.


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