What Gets Credit?

[BasicECommerce]

Should the first click or last click get credit for the sale?

Online marketing campaigns often overlap. Someone click your email marketing, click your ad in Google, and click your product on Nextag all in the same purchase cycle.

Who gets credit for the sale? The email since it was first or Nextag since it was last?

BEC

[JEccles]

The first click is the one that is generated by your marketing. Where the customer goes from there is up to the design, layout and product selection of the site itself.

[BasicECommerce]

Thanks JEccles. So you track all of your conversions through First Click? What if there is a week between the clicks. Can you really say that the First Click generated the sale?

Sorry. We're having an in-house debate and I'm curious as to how others view the subtle nuances of tracking.

BEC

[The Old Sarge]

That's just it, BEC. There are quite a few nuances ... subtle and otherwise. I don't think it's productive or accurate to try to pin a conversion credit to any one particular click. That's like asking, "What's the most effective word in Moby Dick?"

There isn't one. It's the whole collection of words that conveys the story.

[JEccles]

Oooh....good analogy Sarge

[The Old Sarge]

Why thank you, Kind Lady!

[Bill Engvall]

I think the first click is the one that generates the sale as its the click that takes an individual from a unrelated area to a area where he wants to end up with. Its important to have a good layout and related contents too. Thanks