OK, I get that. In that event, you're going to need to go to some lengths in order to instill that type of confidence and trust on the part of the user. People are so frightened these days of identity theft and the whole tidal wave of problems that doing any sort of financial activity on the web, exposes one to. The first step would be the appearance and slickness of the site, but I'm unfortunately unable to help with the next step.

Some of our other members here might be able to give better insight as to what sort of certifications or security badges might help in that area.