it definitely won't happen overnight, but blogs can be helpful. One key thing is to write content that shows your professional expertise that might be of benefit to everyone. It's hard to keep up, but you might write the occasional blurb about some aspect of small business operation. Or, another tactic is to link to an article and write a brief reaction to it. There are endless variations. If you do start a blog, remember that it's also a form of social networking -- visit other blogs and post comments, try to get folks to read and link to your blog. That's a good way to get noticed.