Need constructive criticism..

[jason32835]

Hello,

I'm looking for some feedback on my e-commerce site. I'm looking at trying to improve my user click through - I'm getting a lot of one click wonders.

Any ideas on improvments would be very welcome

Thanks!!

my site

[roban]

Your site has been online for 1 month. Give it at least 3-6 months to start seeing something.

[JEccles]

Jason - nice site. I think your color choices are very appropriate. You have a nice selection of products and good pictures/descriptions. Now, the problem sounds like you are just getting comparison shoppers. What you need to do is find a way to keep them on the site. An RSS feed with current Sports news and scores? A sports blog. ANYTHING to make them want to look around at more than just the particular item they are shopping for.

[jason32835]

Thank you! And that is good advice. I had a brain flash today about how great it would be to have some kind of bio on teams and players that visitors could reference. Then they could like directly to their products. Trouble is... that seems like a LOT of work.

Thank you again for the insite.

[JPnyc]

well as an avid sports fan, and a hockey fan myself, my first criticism would be that in two full pages of the hockey section that I checked, I saw nothing but Islanders memorabilia. you really should mix it up more than that and quickly.

[jason32835]

Hmm, that is sorta out of my hands, as my distributor has what they have. Maybe down the line I can expand my line a little. I would like to add deeper categories - but that is major leg work.

Thank you for the feedback.. something to think about!

[skytopdesigns]

jason.

i also use the cms that you are using. there are alot of components to add to your site to hold the visitors attention. mabey a forum, blog, feed, they are easily done,

msn me and i can help you out a bit. there are loads of things to add to the site to keep visitors.

hook up to espn for sports scores etc

[expertva]

Ok, first let me admit a few things. 1. I'm not a sports person so I didn't go through the whole site (sorry.) 2. I didn't have time to read all the posts before this so sorry if I repeat. 3. And I have only created a couple of pages ever, so I am no expert.

Now, it looks pretty good to me. I love the scrolling products on the front page. The font descriping what you offer is a little hard to read, a little bigger or bolder maybe.

And this is probably only me, but with having each product have a price marked out and then a lower price under doesn't look too professional. I would do some for sure, but probably not all.

The product descriptions for each item are long. I know what the consumer is looking for is very specific but somehow they need to be a little shorter. The customer will find exactly what they want, once you get them there. They'll look around and get more details on the exact product page.

It does look great though!

[jason32835]

Hi guys,

Thank you for the feedback, very helpful. I haven't added a lot of the CMS addons because I haven't found any that I thought would add to the focus of selling my products. I'd love to have a forum, if people would actually post on it, which they wont. I have allready tried that one.

The idea about the MSRP prices being marked out and replaced by my sale price was actually stolen from my most successful competitor. I'm going to play around with it - maybe limit it to particular sales items.

Thank you again for all the feedback!

[vbeal]

I too am not a sports person so I cannot really offer any comments on what I see compared to what I would expect to see when I visit your web site. I personally think you have done a good job on design; the layout and colors work well. What I did notice is that you can use some grammar editing on your main page. Nothing makes a web site appear more professional than proper grammar, punctuation, and so on.

http://www.sportstimecollectibles.co...Figurines.html
This was the one page I didn't like. I would move Sports to the main category. I almost navigated away before I noticed the single hyperlink word "sports". Until you have another category, try having the sports figurines page load when you click 'figurines' on the left hand navigation instead of the hyperlink to sports figurines.

http://www.sportstimecollectibles.co...ilia/Golf.html
A page of text is not very exciting or memorable for a shopper. I would suggest a half dozen key images with a "See more Larry Laoretti" or "See more Julie Inkster" under the selected captivating images. Then try all the hyperlinks listed under this.

Contact Us
Perfect! You include address, phone and Web form. Ideal in showing you are a true legit business.

About US
Doesn't really tell me enough information. How long have you been in business? Are you a member of any merchant associations, and so on. This is the key in formation I look for when visiting a retail site that is not backed by a national well-known brand name.

http://www.sportstimecollectibles.co...&-Returns.html
Get rid of the capital sentence. You are screaming at your potential customer. I'm also thinking that the use of so much bold in the returns and warranty section is a major turn off. Overall this page is just providing an unnecessary strong overtone. This page would be why I wouldn't do business with you. Its far too harsh. Try presenting your shipping, returns and content on this page in a nicer, more friendly manner. For example, rather than bolding entire sentences, cut out some text and use bullet points to draw attention rather than bold.... or something.

Best of luck,
Vangie

[jason32835]

Vangie,

This is great advise.. thank you very much!

[crescendo_ecom]

I would ask a couple of questions:

1) Do you know which page users typically enter your site on?
2) Do they normally enter from the home page?

Your strategies for improving clickthrough and page visits will vary, depending on the answers to the above questions. Users leave pages and sites because the page the user reached didn't meet the user's expectation in one way or another.

If your users are normally entering and then leaving from your home page, then I would try to emphasize your product categories more than they are now. If you look at the emphasis placed on the browse categories compared to other things on the page, it would be easy to miss them and think your site only had 3 products.

In general, emphasize the products and the product categories and try to give less emphasis to other things that aren't as important to your users. Alter the relative emphasis using color and size - this goes for font as well as images.

One small change I noticed is that you might want to think about moving your breadcrumb from the top of the site page design to the bar immediately above the area that displays the products.

Basically, if you switch the breadcrumb bar with the navigation bar that holds "Home" "Contact Us" and "About Us".

Having the breadcrumb closer to the area that it explains will help users visually understand the relation between the product/content and the breadcrumb path they took to locate the product.

By having the breadcrumb closer to the product display area, you can also save some space by eliminating the product name from the breadcrumb trail. Removing it may have some negative impact from an SEO perspective, but leaving it in creates redundancy since the product name already appears in the main section of the page as it is.

I will keep looking through your site to see if I noticed any other tips as well.

Good luck.

[JPnyc]

Wow, what a great 1st ^ post! Welcome to the forum!