Thanks guys!

I have always set my max CPC to the min of 0.05. I've read somewhere that the lower positions usually give better click- through's which are also more likely to convert. (Those who click on the lower ads are more serious about looking for what you might offer.)

Since my last post, I have had some success, increasing my CTR to about 2.5% (Is that good? Anyone knows what is the approximate CTR to shoot for?) Basically, the increase can be attributed to making my ads and keywords as relevant to my website as possible.

I would like further advice, however.

Any tips on how to target those broad-based keywords which will bring a lot of traffic and yet still click through?

Any tricks for writing ad copy for higher CTRs?