Yes, there's always been an editor listed (shopping - toys and games - wooden).

I don't know anything about hype - only what I've discovered myself. Many of my major competitors are listed, and this seems to greatly increase the number of (Google-recognized) backlinks that they have. It appears that there are a wide variety of directories out there that just draw their listings from DMOZ, and do not take outside submissions. So by having a DMOZ listing, my competitors have been automatically listed in lots of other directories that I can't get my site into.