I am starting a small niche health products e-commerce business. I am considering Yahoo Stores. Wondering if anyone has any feedback about positives or negatives about using Yahoo Stores.

I don't have advanced HTML skills. I considered ZenCart but it overwhelmed me, because I couldn't understand a lot of the jargon they used to talk about things (PHP? Servers? Huh?)

At the same time, I don't want a completely cookie-cutter site that screams "Yahoo".

I am on a budget - A very small budget. I am creative but like I said I'm not a super-techie.

YahooStores is appealing in its offering an easy way to create and edit your store, and the ability to be an all-in-one e-commerce solution (I.e. I can host there, use their tools for design, manage inventory, etc)

Any feedback?