I have been looking into email marketing for ecommerce, and it seems like many stores use Klaviyo but do not always get the full value from it. They may send regular campaigns, but the automation, segmentation, and customer journey are not always set up properly.
For an online store, what do you think matters most in Klaviyo: welcome flows, abandoned cart emails, post-purchase sequences, winback campaigns, customer segmentation, A/B testing, or deliverability?
I feel like Klaviyo works best when it is treated as a full retention system, not just a newsletter tool. A good setup can help bring customers back, recover lost carts, and improve repeat sales without relying only on paid ads.
I found this klaviyo agency while researching ecommerce email marketing, but I would like to hear from others too. What Klaviyo strategy has worked best for your store or client? xx