Hi All,

Based on feedback I got in this forum a couple of weeks ago, my partner and I decided to make our site more search-engine friendly and more e-commerce friendly by making it an HTML site rather than a flash site.

Our traffic is increasing, but our conversion rate is very low (we are selling a baby video that our company produced that is similar to the Baby Einstein or the Brainy Baby video series -- for toddlers and babies under two). We're quite sure we have a good product because we've gotten really great customer feedback on the ones we've sold so far.

I would love to get your advice on how to improve our conversion rate -- is it a design issue? Or do potential customers need some bit of information or some other "thing" in order to decide to buy?

http://www.jackthecuddlydog.com

Thanks so much for any help you can provide!

Best regards,
Max