I would like to start a new E Commerce business selling a very common completely legal product. However, some of the larger more popular manufacturers insist that their product be sold at the "manufactures suggested retail price". My idea is to sell these products at a greatly reduced price and rely on volume instead of the usual 150% profit. My question is how can I disguise my computer address to curious competitors so they do not try to force me out. I am also concerned not so much as to any legal problems associated with offering the consumer a discounted price, but in the E-Commece world, is my proposal considered "bad"? I honestly believe that free trade should be just that and not dictated by someone simply for "snob appeal." Can anyone steer me in the right direction?