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New York hurting e-Commerce?
Wondering what everyone thinks...
New York is attempting to force e-Commerce businesses to pay the New York sales tax on any sale originating from a New York based affiliate.
Affiliates are a great method of online guerrilla marketing. The blogs and reviews come off as very trustworthy to shoppers. And how convenient - here's a link to this online store who sells this product. I guess I'll buy it (or remember this site when it comes time to buy).
Affiliates play a major role and the New York law may have a trickle down effect. If NY wins, other states will join. As such, companies will cut their affiliate programs to cut costs. This will cut into revenue for e-Commerce sites and require the affiliate tactics to be done in-house.
Don't know about the rest of you, but we're anxiously waiting to see how this turns out. What are your thoughts?
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