Consumers won't worry much about shopping with established brands, but for small guys/gals like you and me, fairly new entrants (even been there for a while) to the e-commerce market, even if we offer better product/service and more affordable, we're not on the same level play field with the big guys (they've got TRUST already created for one thing).

To assure consumers/potential customers that we're legit, we either have to 'borrow' other's reputation like using eBay platform or BBB online (for BBB you have to be in business for a year -- talking about old mentality...), to
stick out on our own, it's more likely going to be a long process...

I see one option out, talk my county administration into verifying online business at a click for registered businesses in the county... keep your fingers cross for how long it may take...

More options? Please share your thoughts/ideas.

Thank you.

Don