We've recently updated our website, it's now easier to navigate and view the product for what it is, fantastic art.

We're using google adwords, our CTR ranges between 0.4 and 1.5, to me this is nothing to brag about and wonder if it's worth the little traffic it generates? There is little ROI.

From your perspective is it our products or website that is not helping to generate sales? I've been reading through a lot of other posts and find that there are lots of us that are having the same problem. Has anyone been able to find a solution that works or increases sales?

After looking through our website can you see area's that could use improvement? Do you have any solutions that might be more effective than adwords? Is the copy easy to understand? Do you know what we are selling and what makes us different from everyone else?

Any suggestions would be appreciated, thanks in advance.

http://www.bigdoorart.com