I do not own an ebay store nor am I seller, But I talk to ebay store owners daily. The benefits out weigh the negatives hands down. First you have the ability to reach a larger audience with your goods. Ebay is a venue that brings buyers and sellers together.

The cost to advertise an item is small, just the insertion fee alone gets people looking at your goods. What does it cost you to advertise your brick and motar to sell one item? You can have people browse your items 24 hrs a day.

Many people use ebay as a way of gaining new customers and directing them to their website or to other items. They don't care if the listed item sells as much as it is to drive traffic. Or if the item does sell you can brand your message on the invoice offer promotions all to do business again.

The cost of doing business is very low as well. You can take risks you may not with your other store. You can test new product lines, turn over old items just to get rid of, or to make room for new models etc.


I hope this helps.