I think everyone should know about the most powerful online marketing tool available to small business owners today: geographic search engines. These engines specialize in consumer inquiries that contain a geographical locator. For instance, "Wisconsin cheese" or "Japan tea house" would bring up vendors of the keyword for that particular area.

The dominant geographic search engine today also happens to be the largest search engine in the world, but surprisingly few people know it by it's conglomerate label: The Global Search Engine, even though it gets between 1 1/4 and 2 billion page views per day (more than google and yahoo get combined). All told The Global Search controls over a third of the internet's total search requests.

The Global Search is actually a family of over 3,000 local search engines, there is one for every country, state and most major cities on the planet. Most people only know about the search engine for their city, state and/or country. For instance, the largest of these local search engines can be found at www.thecaliforniasearch.com , which currently gets about 700 million page views per day. This means consumers all over the state (and some outside the state) are asking for products and services close to where they live or intend to travel. At $30 per keyword per year, listing on The California Search also happens to be the most cost-effective way for California business owners to attract literally hundreds of thousands of pairs of eyes to their websites or telephone numbers. Every listing includes a link to that company's website or email, a 12-15 word description, and a telephone number which the customer can call right off the page.

To find the geographic search engine for your city, state, or country, follow this formula:

www.the(city,state,or_country)search.com

Canada users: www.my(city,state,or_country)search.com

For instance

www.thesanbernardinosearch.com
www.mybritishcolumbiasearch.com
www.thevirginislandssearch.com
www.thenycitysearch.com
www.thecaliforniasearch.com
www.themainesearch.com

For help getting your business listed within your region's search engine, call (831) 768-8840 or (831) 334-1018 or email [email protected]


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---Nate Ruell