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Thread: Keyword use

  1. #1
    Join Date
    Apr 2008
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    60

    Keyword use

    I have done much research on keywords and have found many with high enough demand and low enough competition to have the potential to be successful.

    The question is, how do I use them? I have categories with multiple products and as many as 30 useable keywords. Should I use one or two keywords in the content or could I get away with using 5 or 6 without being considered "spaming"? Should I use one keyword and rotate content to use all of the useable words. Can I use keyword rich content at the beginning of each sub-category in order to "use up" my good keywords?

    As you can tell, I need some help, and it will be much appreciated.
    Outdoor sports and recreation
    http://www.theoutdoorsportsshop.com

  2. #2
    Join Date
    Feb 2008
    Location
    Chicago, IL
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    The amount of keywords you can stuff into your content is relative to the word count of your content. Basically, you do not want your keywords and key phrases to exceed 5%.

    Also, the most useful tip (as well as the least helpful) is to write as if the article were for print - not google. Write as if you're talking to the reader, not the engine.

    -BEC

  3. #3
    Join Date
    Jun 2006
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    East Hampton, NY
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    1,896
    Quote Originally Posted by BasicECommerce
    The amount of keywords you can stuff into your content is relative to the word count of your content. Basically, you do not want your keywords and key phrases to exceed 5%.

    Also, the most useful tip (as well as the least helpful) is to write as if the article were for print - not google. Write as if you're talking to the reader, not the engine.

    -BEC
    Good advice.

  4. #4
    Join Date
    Jul 2008
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    McKinney Texas
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    If you have 30 different keywords, you probably want 15-30 different web pages. Although you said competitiion is not strong on them, you still will probably have difficultly ranking well for them all with just a couple of pages.

    I would want all 30 key words to be part of your urls, page title, meta description/keywords.

  5. #5
    Join Date
    Jan 2008
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    Belfast, Northern Ireland
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    the todays SEO work is not working with keywords but key phrases. people are searching using phrases not keywords, so as the first step of proper SEO work you should identify those using WordTracker for example and then try to optimise your text using most searched phrases.
    You could have separate titles, meta tags and descriptions for each page. use most relevant kewords having highest KEI idex in anchor text in your site linking to that page.

  6. #6
    Join Date
    Jul 2008
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    McKinney Texas
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    12
    keywords but key phrases
    I agree but not 100%. I agree in that the more specific the phrase, the more serious the searcher. But a lot of people still put in more general quiries and you need to work on owning that too.

  7. #7
    Join Date
    Jan 2008
    Location
    Germany
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    For keywords you wanted to use but haven't found a place, why not writing some extra pages containing an interesting article or a report about a specific topic related to these keywords ?

    In this case you can prevent yourself from writing contents that is overloaded with keywords, just looks ugly and is hard to read (always consider you are writing your website for humans, not the search engines).

  8. #8
    Join Date
    Sep 2008
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    5
    I would recommend using your keywords 2-4 times per page, because any more would be considered spamming.

    As for where to use your Keywords, your important keywords can be used in your "Title Tag" of about 90 characters.

    Other important keywords can be used in your "Meta Description Tag" of about 250 characters. Try not to go overboard with keywords there either.

    Use them in your headlines and sub-headings placed in <H1> and <strong> tags. That can greatly improve your rankings if you have keyword rich content.

    Of course use them in your "Alt tags" that pop up when you hover over your images.

    Use them in your Anchor Text, which are your hyperlinks.

    And it also helps out to use them in your page name. You know, (yourkeyword.html)

    There ya go. Hope that helps...

  9. #9
    Join Date
    Sep 2008
    Posts
    6
    Hello mobil844,

    Here is the systematic process I take when optimizing for keywords:

    - Group similar keywords (or similar services) together
    - Target 2 keywords per page (reserved opinion)
    - On-page factors like titles, meta info, headings, content, interlinks etc

    create an excel sheet with all the keywords mentioned. Try your best not create different articles/content targeting same keywords. Its called "keyword cannibalization". Search engines would have difficulty in finding the "right" content for the "right" keywords/phrases.

    Ranking for low competition keywords is pretty easy than tough ones.

    Thank you

  10. #10
    Join Date
    Sep 2008
    Posts
    7

    Thumbs up Re: Keyword use

    The success or failure of your search engine optimization (SEO) efforts depends largely on the steps you take to optimize your website and generate links to it. Here are the 3 simple steps for SEO that gets huge, quick results.
    1. Edit Your Meta Tags 2. Fine Tune Your Keyword Density 3. Generate Tons Of One-Way Links To Your Site

  11. #11
    Join Date
    Sep 2007
    Location
    Cambridge, England
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    42
    Quote Originally Posted by sofomor
    Ranking for low competition keywords is pretty easy than tough ones.
    Agreed, we've seen online shops hit page one of Google within weeks for low competition keywords.

    A good way to optimise for your secondary keywords and phrases is to use informative articles. Each one can be nicely optimised for a particular phrase, add it to your Google sitemap and distribute it to the social networking sites, Digg etc.
    Regards,
    David

    Internet Retailer eCommerce shops . Geran SEO Search engine optimisation

  12. #12
    Join Date
    Mar 2008
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    31

    Lightbulb

    Effective Keyword Use as an SEO Ranking Factor. Use your keywords to drive traffic to your Web site and generate sales.

  13. #13
    Join Date
    Jul 2009
    Posts
    52
    When doing on-page optimization for your selected keywords, there are three things to take into consideration:Keywords Density - How many times is your keyword mentioned on your site? If it's too much, you'll look like a spammer; if it's too little, you won't look like a relevant match and the search engines won't consider your site.
    Keyword Variation - Altering versions of your keywords will help you capture hidden search engine traffic.
    Similar Keywords - These are closely related topics to your keywords that will aide the search engines in correctly categorizing your traffic.

  14. #14
    Join Date
    Nov 2009
    Posts
    23
    You should always use keywords that are related to your topic. If you have many then choose that which you think a person will usen in a search engine to find what you are promoting. Also keep in mind that no-one will like to search for something and get strange results

  15. #15
    Join Date
    Jan 2010
    Posts
    11
    You said that you have bunch of keywords so if you can use 3 keywords as a main keywords like h1, h2, h3 and other keywords use them so that it can be spreed all over the content, like "computers accessories" is the keyword you are not focusing right now so what you do is use "computers" word few times in the content and "accessories" word few times. This kind of content will also help you to fetch the serp for the keyword "computers accessories" if your content is good and unique.

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