Hi Carly - here are a few ways I've used to increase my own
branding...

1. By far, most important is a solid, informational series of follow
ups - could be minicourse, newsletter, monthly special report series,
free eBook, etc... Could be a mixture of online/offline - using online
to signup for offline newsletter for example.

2. Your main page needs to talk about you and your business. Show the
human side of your business - post pictures of business get togethers,
training sessions, your workplace, - show people your business is real.

3. Testimonials, case studies and tutorials get people past the
credibility and belief barrier - helps build your brand.

4. Other basic items would be your chosen domain name, how you link
your sites together, consistent site design, links to media releases
which backup your branding, etc...

Hope this helps...

Jeff