Email marketing

[TRMMarketing]

I get a lot of Marketing Emails and very seldom read any of them

Steve I would argue however that the reason you don't read the marketing emails is more indicative of the company sending the e-mail not keeping it relevant to you the specific customer. With my job I spend a lot of time subscribing to mailing lists to keep my finger on the pulse so to speak. What I see a lot of is companies get me to subscribe for a specific item, say I subscribed at an online electronic reseller when I was looking for a new cell phone, then that same company starts sending me e-mails about vacuum cleaners and large screen TV's. After awhile I am either going to unsubscribe, increasing their churn rate or I stop opening, or worse report it as spam.

The power of email is that it allows me to place my company or brand infront of the customers instead of waiting for them to come to me.

[Steve R Jones]

TRMMarketing - there is no doubt that email marketing has it's place....and as you pointed out -> When done properly.

I recently unsubscribed from Home Depot's mailing list. They would go through phases of sending mails everyday and twice on some days

On the other hand - my company tries to limit our mail to once a quarter. It cracks me up the number of people that don't read em..... Then again, our marketing department probably doing something right. Have clients asking about services that we had in place for five + years that the clients didn't know about.

[C0ldf1re]

... I recently unsubscribed from Home Depot's mailing list. They would go through phases of sending mails everyday and twice on some days ...

It's so hard to judge there, Steve. You can have your "enthusiastic" contact who likes to be loved with 3 emails per day. But that is just what will drive away others!

[TRMMarketing]

Steve,
I think we are on the same page, the publishing schedule has to fit the needs of the content and not some perceived industry standard. Although I would wager that a quarterly email list will have a greater amount of churn overall then one sent monthly, this of course would greatly depend on the industry and content.

The old saying goes the money is in the list, however sometimes I think companies take this too far and begin to pressure sell with the ferocity of debt collectors.

[daviskathy]

email marketing really works these days.. sending email to relevant people can fetch you enough profit. But if you send it to some irrelevant people then it may just go like junk mails then it is going to be waste..

[dominikjames]

Tips to generate more e-Commerce business from your email marketing:

Use promotions in transactional emails (order confirmations, shipping confirmations, etc…).
Send segmented promotions based on what was purchased (promote complementary relevant products).
Use dynamic content for different messaging based on demographics (client vs. prospect, location, gender, etc…).
Use cart abandonment emails within 30 minutes of abandonment to increase conversion from prospect to buyer.
Ask permission of buyer to join your email marketing as part of the check-out process (you can pre-check their consent in the form as long as it is visible).
Interact with your readers and ask for feedback as a survey or product review.

[semaphore.v]

Hello

do you think email marketing is good for e-commerce business?
i heard about a lot of methods to promote ecommerce business, like SEO, social media and PPC.

what do you think?

Tips to generate more e-Commerce business from your email marketing:

Use promotions in transactional emails.

Use dynamic content for different messaging based on demographics.

[geen]

I do not believe in e-mail marketing. Imho sending spam to your potential or actual customers is a shortest way to lose your clients loyalty.

[maniacfrontier]

I think email marketing always work but you shouldn't sent email to customer everyday because it look like spam mail and annoy them. However it has a lot of strategy of email marketing depend on business model.

[jenifercredit]

Yes email marketing is useful if and only if your site offers something of value if I am interested in reading books I would love to get emails on book offers, similarly if you like something and you get emails on that topic you will like it so find the right emails before you start with email marketing else it will be just waste of time with little conversion rate.

[Chris_Tax]

I think people will read something on Facebook more than a blind email. You increase the effectiveness on Facebook by building relationships.

[RaeBooth]

Email marketing is one of the oldest but still efficient ways.

[singingamy]

Email marketing is still very popular and remains one of the most effective ways to reach customers directly. In our company, we prefer using hyper personalized marketing strategies, as this approach significantly enhances our engagement rates. By tailoring our content to the specific interests and preferences of our customers, we ensure that we are not bothering those who are most likely not interested in our products. This targeted approach allows us to focus on delivering value, making it more likely that recipients will open our emails and engage with our offerings. xx

[vivara]

Email marketing can be highly effective for e-commerce, as it allows direct communication with customers and can drive repeat business.

[Botbuz]

Email Marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. It is widely used by businesses to engage customers, promote products or services, build brand loyalty and drive conversions.

Main components of Email Marketing includes,

Email List Building - It includes collecting email addresses from existing customers, website visitors, or through lead generation efforts.
Personalization - Tailoring emails to individual recipients, using their names, past purchase behavior, and preferences.
E-Mail Campaigns - Creating targeted email campaigns based on specific goals (e.g., promotional offers, newsletters, product updates).
Automation - Using automated email workflows triggered by user actions (like sign-ups, purchases, or abandoned carts).
A/B Testing - Testing different subject lines, content, and CTAs (calls-to-action) to optimize open rates, click-through rates, and conversions.
Conversion Tracking - Analyzing metrics such as open rates, click-through rates, and sales to assess the effectiveness of campaigns.
Segmentation - Dividing email lists into segments based on demographics, behavior, or preferences to send targeted and relevant content.

Email marketing remains one of the most effective digital marketing tools for nurturing leads, building relationships and driving sales when executed thoughtfully.