Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their web site with the time that they have available.

The following ten tips are key to maintaining a successful web site. Follow these and your site will do better. Nothing will guarantee that a web site will be successful as there are simple too many different factors that impact web success - but as a general rule these ten tips will always lead to better performance.

1. Content
2. Freshness
3. No Tricks
4. Links
5. Structure
6. Accessibility
7. Quality Code
8. URLs
9. Style
10. Images