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Thread: How do you come up with your oniine marketing strategy?

  1. #1
    Join Date
    Nov 2024
    Posts
    1

    How do you come up with your oniine marketing strategy?

    Hi All,

    I would like to know if you guys refer to any books or articles to come up with your marketing strategy. I recently saw an article written by Catherine McManus from Small Business Marketing Consultant titled 7 Key Steps of Marketing Strategy, which I found to be quite useful.

    Basically, here are the steps she used:

    1) Understand Why Marketing Strategy Is Important and plan your marketing process accordingly.

    2) Category Definition & Concept Definition: What market or category are you in? Have you labelled your product or service in a way that others will naturally understand? Be specific and be simple.

    3) Customer Targeting: Know your target audience and don't be shy to explore niche marketing.

    4) Why Brand Positioning is Important: Where does your product or service fit in its category and market?

    5) Understand Your Market Competitors: Competitive analysis is essential in marketing. Study your competitors to see what they offer and how it compares to your product or service.

    6) What USP Stands For And Why You Should Care: USP stands for Unique Selling Point; it is what sets you apart and should be something that your target customer values.

    7) Market Development Strategy: Explore various distribution channels, such as direct, multi-channel, or international.

    I hope you find it useful just as I did!

    If you guys have any other recommendations or methods regarding marketing strategy, please let me know.

    **Links removed by Site Administrator so it doesn't look like you're spamming us. Please don't post them again.**

  2. #2
    Join Date
    Aug 2024
    Posts
    16
    Regarding Brand positioning is crucial because it defines how your product or service is perceived in the market relative to competitors. It helps differentiate your offering, ensuring that customers understand its value and why they should choose it over others. Clear positioning leads to stronger customer loyalty, increased recognition, and better alignment with the needs and desires of your target audience. Effective brand positioning ensures that your marketing efforts resonate with the right people and in the right way.

  3. #3
    Join Date
    Sep 2024
    Posts
    28
    Coming up with an effective online marketing strategy involves a mix of understanding your business goals, audience needs and leveraging the right digital tools. Here's a step-by-step guide to crafting an impactful online marketing strategy:

    1) Define Your Goals : Identify what you want to achieve and set clear, measurable goals.
    2) Understand Your Target Audience : Research your ideal customers, including their demographics, interests, challenges and behaviors. Also use tools like Google Analytics, customer surveys and social media insights to understand where your audience is online.
    3) Analyze Competitors : Studying competitors in your industry like What platforms are they using? What type of content works for them?. Also using various tools which help them to identify their top-performing content and strategies.
    4) Choosing the Right Channels : Using marketing strategies like SEO, Social Media, Email Marketing, Paid Ads and content marketing.
    5) Develop a Content Plan : Focus on creating valuable and engaging content like Blog posts Social media posts, Video tutorials, Case studies and Interactive tools like quizzes or calculators. Also use a content calendar to stay consistent and aligned with key dates or campaigns.
    6) Leverage Automation and Tools : Use marketing automation tools. Also add chatbots for real-time engagement on your website or social media to handle inquiries and generate leads.
    7) Engage With Your Audience : Use social listening tools to monitor what your audience is saying about your brand or industry. Also encourage engagement through polls, Q&A sessions, live videos and comments.
    8) Set a Budget : Allocate resources across organic and paid channels. Also test campaigns with a smaller budget first and scale based on performance.
    9) Track and Optimize : Monitor performance with tools like Google Analytics, Facebook Insights, and UTM tracking for paid campaigns. Also identify which strategies are working and refine underperforming ones.

    By aligning your strategy with your goals and audience, your online marketing efforts can generate the results you?re looking for.

  4. #4
    Join Date
    Jan 2025
    Posts
    5
    Oh that is an useful info and steps to follow

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