How do you use QR codes for marketing and product packaging?

[thatswhatilike]

I?ve been adding QR codes to my product packaging, mainly linking to the product?s origin, contents, manual, or related videos. I believe I?m missing out on other opportunities with this. Right now, I'm also looking to incorporate QR codes in my marketing strategies, basically anything that boosts engagement. Has anyone tried other strategies with QR codes on packaging that worked well for them? And how do you use them in your marketing campaigns? I read about a couple of trends, but would love to hear about your first-hand experience.

[eNoahPal]

We've been using QR codes on product packaging to boost engagement and streamline the customer journey. On top of what you've been doing, we've expanded to offer value in other ways. For example, our codes now connect customers directly to loyalty programs, where they can unlock rewards or discounts on their next purchase; it's a win-win for both engagement and retention.

Also, we've started using QR codes to guide customers to the closest point of purchase for repurchasing, making it easier for them to find our products online.
One of our most effective strategies has been linking the QR codes to reviews. Most people check reviews before making a decision, so this helps build trust. We also encourage customers to leave a review by offering a discount when they scan the code post-purchase.

Currently working on a campaign that provides unique, personalized content to keep the customers coming back. Plus, we'll open a physical store later this year, so we'll use QR codes to send coordinates on Google Maps.

[Steve R Jones]

thatswhatilike & eNoahPal

I'm curious why, if you have the exact same IP address - do you post from multiple accounts?

[Ethelwhite]

To maximize the use of QR codes on product packaging and in marketing, consider linking them to exclusive offers, loyalty programs, or limited-time discounts to boost customer engagement. You can also use QR codes to collect feedback, direct users to social media platforms for further interaction, or create personalized experiences such as tailored video tutorials or product recommendations. In marketing campaigns, track QR code scans for data insights, and use dynamic QR codes to adjust the content without reprinting packaging. These strategies can enhance engagement and build stronger connections with your audience.