What advice can people provide to improve this?

[virtualspeedy]

I work for a company that sells custom AI Chatbots for businesses to handle customer enquiries and collect customer information 24/7 and we have made a that allows people to register for a free demo of our product. it has been getting many clicks but it is not being finished. any advice on how to improve it.


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[ragnar]

Well it would seem that if your advertising is getting a good initial clickthrough rate then people like what they are being promised.

So what usually happens, in this case, is one of 3 things,
What you are asking them to provide is too much for the trail ( even information wise)
The form may not be user friendly
The form may deviate from the initial offer eg you say free (but there is be a charge)


It generally speaks to the trail not seeming as at was in the initial offer that got them to click.