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Thread: What are the mistakes one should avoid using Social Media Ads

  1. #1
    Join Date
    Oct 2020
    Posts
    12

    What are the mistakes one should avoid using Social Media Ads

    I see lots of people making silly mistakes while displaying ads and lose money.

    What are the mistakes one should avoid using FB and insta ads.

  2. #2
    Join Date
    Mar 2019
    Posts
    145
    A Facebook user can done mistakes while running ads on social media but those should not be avoided such as:

    1. Working without a plan.
    2. Assuming your audience is everyone.
    3. Choosing the wrong tone.
    4. Using irrelevant hashtags.
    5. Deleting negative comments.

  3. #3
    Join Date
    Dec 2020
    Posts
    14
    Always know about your end goal that you want to achieve through the ad campaign. Focus on your user, be user-centric, and write your content while keeping in mind the user intent. Never put your ad globally, put it geographically and demographically, because not all social media users are your sole customer.
    Good Luck!

  4. #4
    Join Date
    Jan 2021
    Posts
    99
    Not having a social advertising strategy.
    Not defining your goals.
    Not defining buyer personas.
    Targeting too narrow or too wide of an audience.
    Not tailoring your ads to each platform.
    No creative diversity.

  5. #5
    Join Date
    Apr 2021
    Posts
    93
    8 Social Media Marketing Mistakes you Should Avoid

    1. Not Having a Social Media Strategy

    You should always know why you are posting something and which goals you want to attain with it. If thereís no strategy you can easily make following mistakesÖ

    2. Not Posting Enough Updates

    Make sure you post regularly on all your social networks. It takes a time to build a loyal audience. Frequent and relevant posts will create brand awareness, and people will get to know your brand.

    3. Copy-Paste on All Social Networks

    Each social network has its limitations, unique users, strategies, doís and donít and so on. Facebook is mostly for sharing moments with friends, LinkedIn for professionals and on Pinterest you reach mainly women. Also, posts on Twitter, for example, are limited to 140 characters. Donít copy-paste the same posts. Each channel should have its own strategy and its adapted posts.

    4. One-Way Traffic

    Imagine only you or the other one speaking during a conversation. The purpose of social media should be a two-way communication. Make sure you keep the conversation going and listen well to your customers.

    5. Ignore Comments from Your Fans

    Many companies focus primarily on their own posts and forget to respond to comments from fans. Social media are the perfect way to enter into dialogue with prospects and customers. If you keep ignoring reactions and complaints, it will be missed opportunities for your business.

    6. Having too Much Advertising on Social Media

    Although you want to increase your sales, you should be careful with posting too much advertising. Keep fans excited and apply the 20/80-rule: 20% of your content should be advertisements while 80% of your content should have added value for your fans.

    7. Sharing too Much

    Sharing otherís messages and articles is important. But only sharing other peopleís content and posting less content on your own, may send the message to the fans that your brand doesnít add a lot of value.

    8. Lack of Call to Actions

    Of course, you would like your visitors to do something besides just read your posts and leave. You would like them to subscribe to a newsletter, download something, share something, view a demo, request for information, visit your site, take advantage of an offer,Ö Without a call to action, you are missing out on these opportunities.

    I hope this will help you.

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