Quote Originally Posted by Jim222 View Post
Your website visitors are your most important asset. That's why UX is the key to your success. Here are a few points instrumental to creating a quality user experience:
- architecture (the planning and layout)
- navigation (how the user navigates to different sections)
- performance (loading time and errors)
- design (look and style)
- content (what’s featured).
It is no doubt possible to do all this without addressing professionals, but you need to have special knowledge and skills. I personally prefer working with a software development company that helps me achieve my goal effectively and faster due to a professional approach.

Plus it starts with understanding your users and how they engage with your content. All good UI/UX changes build on evidence-based research to make the site better and easier to use and include:

User testing (jumping into an application as a user would) - what's confusing, unclear, or too difficult? What do you wish was available that isn't? Get their feedback.
Visual design (colors, fonts, shapes) - how does it looks when you're in it versus just seeing it in person? Take this privacy policy template landing page as an example. See how bold the colors are for CTAs and how they highlighted the important parts.
Test colors with people who are visually impaired because they see the world differently than sighted people—they may have different issues.
Add enough contrast or use different colors to allow for this difference in visual preference. Here's an outdoor furniture store's product page as an example.We can see how minimalist and clean it looks but it lacks contrast.

But remember, UI/UX isnt just about how visually appealing it is. A website's UI/UX can be improved by improving the quality of its content. The faster a site loads, the better. Ultimately, how fast your site loads has a direct impact on user experience, and, as such, it needs to be optimized as much as possible to ensure that the performance is up to snuff for visitors of all backgrounds and levels. It doesn't end there – SEO plays a major role in ranking pages higher on search engine results page lists and making sure you're found by those who may need your service or product. As such, strong use of keywords throughout a web copy also help with optimizing your website somewhat from an SEO perspective too since search engines will rank pages partly based on how many times their keyword