i HAVE NOTICED A DISTURBING TREND IN GOOGLE AND FACEBOOK WHERE ORGANIC REACH OR RANKING IS BEING FAVOURED BY PAID ADVERTING FOR WEBSITES. wHATS MORE IS THAT GOOGLE IS PUSHING DIRECTORY SITES TO THE TOP OF THEIR RANKING WHICH ARE ACTUALLY JUST SNIPPETS FROM OTHER WEBSITES.... i MEAN WHAT ABOUT DUPLICATE CONTENT? iT SEEM GOOGLE IS TRYING TO FORCE THE SMALL OR MEDIUM BUSINESS OWNER TO GO INTO PAD ADVERTISING OF WHICH THERE IN A NICHE IS ONLY EVER ONE WINNER AND THAT'S THE BUSINESS WITH THE MOST MONEY.