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Thread: 5 Key Reasons Why Digital Marketing is Important for Startups

  1. #1
    Join Date
    Oct 2019

    5 Key Reasons Why Digital Marketing is Important for Startups

    Digital marketing has dominated traditional marketing since the evolution of technology. Today, online presence is a must if you want your business to reach a wider target market and it is a cost-effective process unlike traditional marketing where you have to pay thousands or millions for tv, radio advertising and such in order for your brand to gain visibility and attract customers.

    In this fast-paced and competitive industry, internet presence is considered to be the new “face” of every business.

    As such your initial goal when creating a website or social media page is to gauge your audience’s attention.

    Leaving a good first impression helps leave a vivid perception or image of what your business does in the minds of every customer.

    A good first impression likewise has a ripple effect on customer instinct and preference. It will boost your business’ competence in such a way that customers will assume your business can provide the best products and services in the market.

    What are the benefits of digital marketing to startups?
    1. Startups Have Access to Free Advertising
    Even though you are a single individual handling your startup business, you can free access to marketing resources available on the internet such as social media. With social media, it is possible to advertise your products or services without spending a cent.

    2. Startups Lead Free Customers to Conversion
    Conversion means converting a customer whose first intention is to browse products and services without any plans of becoming a paying customer. To ensure maximum conversion, there are various tools that are effective, including:
    • Content Marketing

    • Search Engine Optimization (SEO)

    • Social Media Marketing

    • Email Marketing

    3. Startups Build a Closer Relationship with Customers
    Customers feel valued when they know that your business is providing the best customer experience they can ever have by answering their questions with utmost sincerity and when you interact with them in the best possible way. As a business leader who is handling a startup business, it is possible that you will have a closer relationship with your customers, especially if you are hands-on.

    4. Startups Get Consistent Return of Investment (ROI)
    With careful planning, your business can generate a steady flow of traffic which can help you gain higher ROI. In the long run, your business will be able to convert leads into sales.

    5. Startups are able to Entice Clients to Respond to Calls-to-Action (CTA)
    Clickable buttons, banners, graphics or texts include verbs that encouraged a user to complete an action, including:
    • Contact Us

    • Download

    • Order Now

    • Sign Up

    • Start Your Free Trial

    With these CTAs, your customers would know the next step after visiting your website. CTAs can help customers decide quickly to click the Buy button or pushing through with a purchase or subscription.

  2. #2
    Join Date
    Aug 2019
    When creating any business it is very important to focus on your consumer. Customers of the company are the profit of the company. Your website, mobile app should be convenient for customers

  3. #3
    Join Date
    Jun 2019
    When implementing any business, it is important to focus on the consumer and Internet users. The content of the site or mobile app should be creative and interesting. It is also important to consider the language of your electronic platform. It's not just English. Translate content into different languages to attract users. For example. We recently did a translation of the content into Polish This increased our sales for the first month by 5.5%. Translating content is inexpensive. This investment quickly paid off

  4. #4
    Join Date
    Mar 2019
    For startup business, the digital marketing has become the important method to promote their services and products as this helps them to gain traffic on their website and also increase the engagement with the customers. The business give importance to the digital marketing because this gives them:-

    1. Wide Reach
    2. Cost-Effective.
    3. Customer Engagement
    4. Branding
    5. Increases Conversions
    6. Generates Leads
    7. Analysis using Metrics
    8. Customer Research

  5. #5
    Join Date
    Apr 2021
    Such a great post. thanks for sharing.

  6. #6
    Join Date
    Oct 2021
    5 Key Reasons Why Digital Marketing is Important for any kind of business* - ftfy. All the listed benefits are useful for any business, so your title is a bit confusing. Nevertheless, all the points are accurate. In the modern world, digital marketing is something you can't ignore. I don't have much time to get into this stuff, so all my digital marketing campaigns are run by professionals. Eventually, all the costs will pay off, not even mention the potential profits. By the way, it would be interesting to see marketing AI-bots. In theory, they can adapt to each individual client.

  7. #7
    Join Date
    Oct 2021
    5 Key Reasons Why Digital Marketing is Important for any kind of business* - ftfy.

  8. #8
    Join Date
    Sep 2017
    Quote Originally Posted by groshot View Post
    When creating any business it is very important to focus on your consumer. Customers of the company are the profit of the company. Your website, mobile app should be convenient for customers
    Like this, many marketing and digital marketers are so focused on what is the go-to approach for digital marketing. I can tell you you can follow those all to the tee on your website and social media. But if you don't listen to your client and if you don't tailor your offering and message to them. Irrespective of the platform you will not be nearly as successful as you could have been at promoting your business online.

    We so often forget as business owners and marketing its not about us, even if we don't like the design, the method of marketing its not even about us its about the people who are going to buy from you. And in most cases what they find appealing will be different from what you find appealing.

  9. #9
    Join Date
    Dec 2021
    All the businesses need to adapt to the new technology conditions otherwise they will be out of business very soon.
    If we are talking about promotion, social media is the best way in my opinion. Other instrument which helps you to build a successful communication process with the customers is slack sms.It also saves you a lot of time and efforts as you can do it automatically from a landline or a computer.

  10. #10
    Join Date
    Mar 2022
    Kolkata, IN
    For Startups digital marketing is an activity which can give results without any delay.
    Here, digital marketing involves numbers of activities like social media marketing, content marketing, search engine marketing but according to the companies requirements go ahead with the digital marketing activities.
    Like if you want instant revenue growth then startups should go with search engine marketing, or if you have a goal for business branding & engagement then should go for social media etc.

    The thing is a huge number of population accessing now internet and they all are using different platform & channels to get information. So, here digital marketing playing an important role in order to expose or expand businesses to the global users.

  11. #11
    Join Date
    Aug 2022
    One of the main parts of advanced showcasing is SEO. Furthermore, for SEO, inventiveness and the shortfall of counterfeiting are vital. This applies to everything - text, pictures, videos and substantially more. For video, personality is additionally significant. Allow it to be a similar picture, yet the sound track should be one of a kind. Any depiction of an item or administration should be special, any image or video picture. There are extraordinary administrations for this, for instance translation service for dubbing recordings in various dialects. They will assist with adjusting the substance for various nations and grow the interest group.

  12. #12
    Join Date
    May 2021
    Digital marketing is important for startups because it's one of the most efficient and cost-effective ways to reach a large number of potential customers. With digital marketing, startups can target specific demographics and interests with laser precision, making it more likely that they'll reach their target audience. And since digital marketing is constantly evolving and changing, startups can keep up with the latest trends and techniques, which gives them a competitive edge. Now, of course, the greatest thing about digital marketing is that you can make it a startup on its own by starting, for example, a social media marketing agency. Either way, digital marketing is essential for running a successful business and it's here to stay.

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