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Thread: 5 Key Reasons Why Digital Marketing is Important for Startups

  1. #1
    Join Date
    Oct 2019

    5 Key Reasons Why Digital Marketing is Important for Startups

    Digital marketing has dominated traditional marketing since the evolution of technology. Today, online presence is a must if you want your business to reach a wider target market and it is a cost-effective process unlike traditional marketing where you have to pay thousands or millions for tv, radio advertising and such in order for your brand to gain visibility and attract customers.

    In this fast-paced and competitive industry, internet presence is considered to be the new “face” of every business.

    As such your initial goal when creating a website or social media page is to gauge your audience’s attention.

    Leaving a good first impression helps leave a vivid perception or image of what your business does in the minds of every customer.

    A good first impression likewise has a ripple effect on customer instinct and preference. It will boost your business’ competence in such a way that customers will assume your business can provide the best products and services in the market.

    What are the benefits of digital marketing to startups?
    1. Startups Have Access to Free Advertising
    Even though you are a single individual handling your startup business, you can free access to marketing resources available on the internet such as social media. With social media, it is possible to advertise your products or services without spending a cent.

    2. Startups Lead Free Customers to Conversion
    Conversion means converting a customer whose first intention is to browse products and services without any plans of becoming a paying customer. To ensure maximum conversion, there are various tools that are effective, including:
    • Content Marketing

    • Search Engine Optimization (SEO)

    • Social Media Marketing

    • Email Marketing

    3. Startups Build a Closer Relationship with Customers
    Customers feel valued when they know that your business is providing the best customer experience they can ever have by answering their questions with utmost sincerity and when you interact with them in the best possible way. As a business leader who is handling a startup business, it is possible that you will have a closer relationship with your customers, especially if you are hands-on.

    4. Startups Get Consistent Return of Investment (ROI)
    With careful planning, your business can generate a steady flow of traffic which can help you gain higher ROI. In the long run, your business will be able to convert leads into sales.

    5. Startups are able to Entice Clients to Respond to Calls-to-Action (CTA)
    Clickable buttons, banners, graphics or texts include verbs that encouraged a user to complete an action, including:
    • Contact Us

    • Download

    • Order Now

    • Sign Up

    • Start Your Free Trial

    With these CTAs, your customers would know the next step after visiting your website. CTAs can help customers decide quickly to click the Buy button or pushing through with a purchase or subscription.

  2. #2
    Join Date
    Aug 2019
    When creating any business it is very important to focus on your consumer. Customers of the company are the profit of the company. Your website, mobile app should be convenient for customers

  3. #3
    Join Date
    Jun 2019
    When implementing any business, it is important to focus on the consumer and Internet users. The content of the site or mobile app should be creative and interesting. It is also important to consider the language of your electronic platform. It's not just English. Translate content into different languages to attract users. For example. We recently did a translation of the content into Polish This increased our sales for the first month by 5.5%. Translating content is inexpensive. This investment quickly paid off

  4. #4
    Join Date
    Mar 2019
    For startup business, the digital marketing has become the important method to promote their services and products as this helps them to gain traffic on their website and also increase the engagement with the customers. The business give importance to the digital marketing because this gives them:-

    1. Wide Reach
    2. Cost-Effective.
    3. Customer Engagement
    4. Branding
    5. Increases Conversions
    6. Generates Leads
    7. Analysis using Metrics
    8. Customer Research

  5. #5
    Join Date
    Apr 2021
    Such a great post. thanks for sharing.

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