1. Finding the right products to sell

Shopping cart platforms like Shopify have eliminated many barriers of entry. Anyone can launch an online store within days and start selling all sorts of products. Amazon is taking over the eCommerce world with its massive online product catalog. Their marketplace and fulfillment services have enabled sellers from all over the world to easily reach paying customers. Let’s not forget about Aliexpress. They’ve simplified product sourcing by giving access to Chinese manufacturers within a couple of clicks. All of this has made it very difficult for retailers to source unique products unless they decide to manufacture your own.

2. Attracting the perfect customer

Online shoppers don’t shop the same way as they used to back in the day. They use Amazon to search for products (not just Google). They ask for recommendations on Social Media. They use their smartphones to read product reviews while in-store and pay for purchases using all sorts of payment methods. Holiday Email Subject Lines attract more customer, Lots have changed including the way they consume content and communicate online. They get easily distracted by technology and social media. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget.

3. Generating targeted traffic

Digital marketing channels are evolving. Retailers can no longer rely on one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. They must be visible where their audience is paying attention

4. Capturing quality leads

Online retailers are spending a significant amount of money driving traffic to their online stores. With conversion rates ranging between 1% to 3%, they must put a lot of effort into generating leads in order to get the most out of their marketing efforts. The money is in the list. Building an email subscriber list is key for long term success. Not only will it help you communicate your message, but it will also allow you to prospect better using tools such as Facebook Custom Audiences. Not all leads are created equally. Retailers must craft the right message for the right audience in order to convert them into leads with hopes of turning them into customers.

5. Nurturing the ideal prospects
Having a large email list is worthless if you’re not actively engaging with subscribers. A small percentage of your email list will actually convert into paying customers. Nonetheless, retailers must always deliver value with their email marketing efforts. Online retailers put a lot of focus on communicating product offerings as well as promotions, but prospects need more than that. Value and entertainment goes a long way but that requires more work.

Originally Published: www.ecommercetrainingacademy.com