Reach More Audiences

I think web agency start to become a digital agency and create more than just a website now. They start to give a chance of app developer as well. The web developer will create a website and integrate it with the mobile app. But now we have another option. It's called a website app. It's quite simple because you can access an app without downloading it into your phone. You can just add an ‘app' in front of the main site address and you can access all features that provided by the web developer.

The Values of Progressive Web App

The web app is different with a mobile app. You don't have to download it into your mobile phone. You only need your browser and an internet connection. There is a lot of huge company that also use this progressive web app for their audience. In case you don't have any room left in your phone, then the web app is the key.

For example, Starbucks, Twitter, Tinder, Forbes, and other companies use the mobile web app for now. Although the main website is still there, the web developer offers a different approach for the audience. It has a simpler interface than the main website and still gives the best experience in providing all features possible.

Even Google also use this approach although they have already become the most famous search engine in the world. I think this is way better than just creating an ordinary website that has responsive design. The mobile web app is the new generation for the citizen of the world.

New Skill Included

Web developer (or we can call it a web app developer from now on) will bring a parity between a website and native apps. Progressive Web Apps bring features we expect from native apps to the mobile browser experience in a way that uses standards-based technologies and run in a secure container accessible to anyone on the web.

And of course, a web developer will need to learn more about this approach. Especially if they are going to integrate it with other platforms like the main website or the native mobile app.

Add to Your Home Screen

Also, mobile web app gives you a chance to create a quick-click home screen icon. You don't have to open your mobile browser first to visit a web app. Simply click the shortcut and get the features right away.

Development Process
Website App Development

Website development has a long history than the mobile web app development. We know web developer far before mobile app tries to take place in this world. Although the mobile web app era has just begun recently, we still can see web developer has developed itself as well. Now an agency also has a service that provides you with a full development of a mobile web app.

Ionic Framework

One of the frameworks that I recently learned is Ionic. The ionic framework that has a native programming language that could help us to build both for iOS and Android devices. Luckily, it's also a Progressive Web App programming language for people who want to create a mobile web app. So, we could reach more than one market. But of course, the development is completely different as well. Although it's the same mobile app, the language that used for iOS and Android are different.

The Progress is Real

You can find it here. Ionic has compiled all companies that use mobile web app approach for the prospective audience. I think it's also your time now to think about developing your own. The better the mobile web app, then it could lead you to the top and keep the pace in the competition.

Closing Thought

I think a web mobile app is a new approach from web developer that should come in the consideration list. A web developer should try to learn more about this. As well as the entrepreneur itself. They should find a way to reach other audience that uses a mobile browser. Reaching the audience needs more innovation. You can't just use a simple approach if you want to win the battle. And I think mobile web app is the innovative answer from the web developer.