Do you want to position your website and do not know where to start? These elements will give you the initial kick you need to start your SEO strategy.
The importance of the Domain for SEO
Domains with keyword or descriptive are more likely to reach the first places by the term search term/ content/relevance.
Domains with the name of the brand strengthen the image of the company.
Domains with ending .com, .org and .edu are positioned better than generic endings; domains with geographic TLDs are more recommended for local SEO because they position themselves better in countries of origin; .info domains are the most recommended for blogs or informative sites.
Domain age is one of the main factors for Google because it considers them to be more solid and reliable.
Structure and architecture of information for SEO
UX design to make it easier for the user to find the information they are looking for, but also to navigate the web from any device.
Proper structure of URL's, HTML code, use of CSS, tags.
Have a sitemap.
Webs with optimized architecture and logic are better valued by Google because they improve the tracking of robots and because they make it easier for the user to find what they are looking for: a product, a blog post, etc.
Content for SEO positioning
The content of the web page and its sections (Home, About Us, Services, etc.) optimized with the use of keywords.
Sitemap with descriptive, original and valuable content for the reader.
Blog to feed the different sections of the web, help to be indexed and positioned in the search engines.
SEO requirements for site security
SSL certificate for the encryption of the communication and movements made by the user; especially important for e-commerce websites.
Https security protocol, especially for sites where confidential data is handled, such as online stores.
Elements that give security, as a visible privacy policy to give greater confidence to the user, contact information, and secure and encrypted payment systems.
What to watch for speed and Mobile Friendly when positioning a site with SEO
UX and AMP are terms that go hand in hand because more and more users access the Internet through their cell phones.
AMP (accelerated mobile pages) optimized codes to accelerate the time a web load on mobile devices; Improving the loading speed improves the user experience.