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Thread: Marketing on a budget

  1. #1
    Join Date
    Jun 2018
    Posts
    4

    Marketing on a budget

    Hi, I'm new to this forum so apologise if I'm asking this in the wrong place.

    We've recently launched a new comparison website that allows people to filter and search for products via things like price, ingredients, weight etc. The site's gaining a great deal of momentum on Facebook but today that hasn't translated into sales from our site yet.

    The problem is that we have a very limited budget and didn't know the best way of marketing this. We have a mailing list of just over 3000 email addresses but having looking into email marketing this would cost nearly 2k with MailChimp so at the moment can't use that.

    What's the best way of getting our site out there so that people are aware of us?

    Thanks in advance for any help.

  2. #2
    Join Date
    Apr 2011
    Location
    Dallas, TX
    Posts
    338
    If you are a "comparison website," what is it that you sell?

  3. #3
    Join Date
    Jun 2018
    Posts
    4
    Quote Originally Posted by Steve R Jones View Post
    If you are a "comparison website," what is it that you sell?
    We don't technically sell anything - just refer people to different seller site but it's a comparison site for equine products. Saddles, bridles, boots etc.

  4. #4
    Join Date
    Jul 2018
    Location
    Essex, CT
    Posts
    17
    I think that's a great idea

  5. #5
    Join Date
    Mar 2019
    Posts
    130
    If you have mailing lists then you can do the email marketing and can send your messages related to your business.
    Last edited by linneasandel; 08-13-2019 at 08:02 AM.

  6. #6
    Join Date
    Sep 2019
    Location
    USA
    Posts
    180
    These are the ways for Marketing on Budget:

    Create and distribute videos.
    2. Make lots of infographics.
    Publish high-quality content.
    Stay active on Instagram.
    Don't neglect your email subscriber list.
    Recycle old content.

  7. #7
    Join Date
    Dec 2019
    Posts
    13
    Hello! First of all, write down the minimum forms that a person will have to fill out to collect data. You can set up automatic mailing of letters to mobile phones and e-mail without resorting to unnecessary costs. All you need to do is hire a good SEO specialist and then an email marketer, possibly for a project job. Ultimately, a professional approach always gives more profit than an unprofessional

  8. #8
    Join Date
    Jan 2020
    Location
    Bellevue
    Posts
    5
    Marketing plays a critical role in the functioning of e-commerce businesses. It enables e-commerce platforms to evolve and cater to the needs of consumers. Online businesses can use marketing automation tools to streamline a variety of marketing tasks. Some marketing automation platforms focus on important tasks of leads and revenue generation.

    Let’s explore some best marketing automation platforms that enable Shopify merchants to drive sales and generate leads for their business:-

  9. #9
    Join Date
    Nov 2019
    Location
    India
    Posts
    20
    To increase awareness of your website, you can do high-quality SEO. Likes-
    - You can use social media platforms daily.
    - submit video and image on Twitter, Pinterest, Instagram, etc.
    - Make backlinks on your website.
    - Submit Blog/article in a week.
    - submit Infographic in a week.

  10. #10
    Join Date
    Apr 2015
    Posts
    138
    What do you think about some offline marketing items like those lapel pins from https://www.pinsource.com/custom-lapel-pins/soft-enamel for example? I think they are really good for this purpose too, have a look there
    Last edited by jcage; 06-25-2020 at 04:23 AM.

  11. #11
    Join Date
    May 2020
    Location
    Vietnam
    Posts
    48
    The cheapest and fastest way is probably Facebook Ads. Next to that, we got Google Ads and SEO. I've seen some people promote their service with Youtube too, even though it takes some specific skill to pull that off.

  12. #12
    Join Date
    Nov 2019
    Posts
    10
    With small budget one thing you can do is to create a social media page and boost it with dollars. Upload good pictures of your product so that people after seeing your product whether they need it or not they leave by putting a like on your page. That is how you will get plenty of of traffic and with time you will be selling lots of products.

  13. #13
    Join Date
    Aug 2020
    Posts
    74
    Create and distribute videos. ...
    Make lots of infographics. ...
    Publish high quality content. ...
    Stay active on Instagram. ...
    Don't neglect your email subscriber list. ...
    Run a contest that encourages user-generated content (UGC) ...
    Launch a customer referral program. ...
    Broadcast live.

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