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Thread: Google AdWords Strategy for E-Commerce Store

  1. #1
    Join Date
    Jul 2017

    Lightbulb Google AdWords Strategy for E-Commerce Store

    SEO or Search Engine Optimization is a strategy for any kind of website to reach the first page of search result. Every single person that uses a website as their business platform will need more visit to increase the profit. Since not every people is eager enough to jump to the next search result page, we don't want our website drowned and never gain the attention of our prospective customer. There is a powerful strategy for that and it's called Google AdWords.

    What is Google AdWords?

    According to Wikipedia, Google has used some technology to make Google AdWords come to life. The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead. The system became much slower, and eventually, it was reverted to MySQL. Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business, which requires strong consistency, high scalability across data centers, and powerful SQL queries.

    Why People Use Google AdWords?

    As I said in the beginning, we don't want our website to be drowned in this digital world. Especially if you have spent a lot of time and money to develop. That's why you need Google AdWords. It will give anyone chance to stand out of the crowd. Now Google uses an algorithm to shows at least three ads at the top of the search result. But sometimes it shows more than that. Even at the bottom of the first page.

    E-Commerce Ads

    Google also provides a special advertisement program for an e-commerce store. You don't just put your website at the top of search result, but also your product that related to the keyword. So, if you named your product well, the customer can find your product easily. And this will boost your sales more than before.

    There are several images that explain the product based on the keyword. Bonus! You can compare all those products from any marketplace and the price as well. Thus, I think this kind of advertisement is quite effective and accurate for anyone. Including your customer. The customer will save more time than searching the product one by one.

    How to Use Google AdWords?
    Google Account

    It's a Google's product. So, all you need to do is sign up or sign into your Google Account and visit the official site of Google AdWords. After that, make sure you have a credit card too. Because you will need to pay for the ad budget.

    Step by Step
    According to Entrepreneur, there are 9 steps you should do to use Google AdWords:

    • Select your campaign type and name: Sign in to your Google Account and click "Start Now". Then choose campaign type and type its name.
    • Choose the geographic location where you'd like ads to show. It depends on your market share. If you choose to go international, then you need to pick more than one country. Or if you just go local, you can choose
    • Choose your "bid strategy" and set your daily budget. Set it up to "I'll manually set my bids for clicks." It gives you more control
    • Ignore the "Ad Extensions" section.
    • Create your first ad group and write your first ad. Google will ask you for the keyword seed and what kind of business that your run on. It's a hand for Google to arrange some ad groups that you can choose. You should choose the ad groups based on the search quantity and the bid. The search quantity explains how many people search for that keyword. On the other hand, the bid explains how much money you should pay for every keyword.
    • Insert keyword: After that, insert the keyword that you want as your advertisement campaign.
    • Set maximum cost-per-click: One of the most important thing in advertising strategy is money. I think it's fundamental just like any other advertisement projects. And when you ask, "How much?" what I would say is "It depends". Yes, there is no such thing as one-answer-fits-all in this kind of advertisement. And it depends on your advertisement project.

    Still according to Entrepreneur, set your maximum price-per-click now (called your "default bid") but realize this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set individual bids for each keyword later.

    If you can only afford $50 per day instead of, say, $170, it's better to bid on low-cost keywords so that your ad can be seen by as many people as possible. Due to the limitations of any budget, if you're going after high-priced keywords, you'll exhaust your budget quickly and your ads will only be seen part of the day rather than for a full 24 hours.

    • Review everything: Double-check is important as well. Make sure that your budget is enough for your ads campaign and configured correctly.
    • Enter your billing information: The final step. As I said before, a credit card is vital for this strategy. Make sure you have registered for it and you can enter your billing information right away. Google will charge you based on the financial plan that you have done before this step. No more additional charge. Except you extend the advertisement campaign.


    Finally, we can conclude that Google AdWords strategy is quite powerful to cover our website search engine optimization. It gives you a chance to be on top of the list, based on the keyword that your customer used. Throughout your website answers your customer's need, they will joyfully click your site and find what they need.

    But to make that happen, you should follow the steps above. From creating your advertisement campaign, give it a name, set up the configuration, choose the right ad group and keyword as your weapon in this advertisement campaign. Set up the cost based on your budget as well. After that, flame on! You ready to rock the first page of search result.

  2. #2
    Join Date
    Jul 2018
    Shopping ads are one of the most effective way to advertise products for an e-commerce business. Shopping ads use your existing Merchant Center product data instead of keywords to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. Google use these details when it match a user's search to your ads, making sure to show the most relevant products.

  3. #3
    For e commerce web site i will prefer you to use shopping ads that you can choose at the time of campaign creation and make it standard type or you can also use display ads

  4. #4
    Join Date
    Feb 2019
    USA, California
    Information will surely be helpful for the beginners! Nobody will bear to read the whole information. If you have pieces of stuff related to "Facebook Ad Maneger" then please do share. Rest, content is reliable and easy to understand. Thanks!

  5. #5
    Join Date
    Sep 2019
    Some Strategy for Google ad words in E-commerce store:

    Set Your Goals.
    Do Your Research.
    It's All About the Landing Page/Offer.
    Use Exact Match Keywords.
    Group Related Keywords Into Ad Groups.
    Segment It.
    Go With Relevant, Unique, Proven Ads.
    Track Conversions.

  6. #6
    Join Date
    Mar 2019
    Thanks for sharing the full information about the Google Adword and its Strategies. These Information will surely be helpful for the beginners.

  7. #7
    Join Date
    Nov 2019
    Very nice article.
    It is necessary to create relevant ad title that matches the specific page of the website that we are targetting.
    Also needs to use relevant keywords.
    Track the Ad campaign on regular basis.

  8. #8
    Join Date
    Oct 2019
    Hanoi, Vietnam
    Here's some guides and best practices on how to use google adwords

  9. #9
    Join Date
    Oct 2020
    Thanks for the information

  10. #10
    Join Date
    Apr 2021
    Some of these strategies for Google Shopping ads for e-commerce

    1. Getting your Descriptions Right: When you’re selling a product, it’s essential to get the description right. To do this, it’s wise to do some research on the use of keywords and popular search terms and look at what other sellers are doing to attract customers.

    2. Creating a Title that Works: When you’re creating your ad, you want to reassure the customer that you’re offering exactly what they’re looking for.

    3. Outshining the Competition: Google Shopping can be an incredibly effective platform for retailers, but there’s no guarantee that it will send your sales skyrocketing.

    4. Setting your Price Point: We all know that shoppers love a bargain.
    If you’re looking for a product and you’ve got three adverts on the screen in front of you, which all look the same apart from the price, which link are you going to follow? The vast majority of people are going to click on the lowest price or the best offer.

    5. Linking to Your Landing Page: If you’ve got an advert, you want to make sure that if a user clicks on it, they’re going to follow up the initial query and make the purchase.

    6. Up-Selling Your Product: No matter what kind of business you run or what type of product you offer, it’s highly likely that you’re going to be competing for a customer’s attention.

    7. Getting your Timing Right: Research suggests that altering your bids in line with peak times can increase the click-through rate significantly.

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