The Contagious Strategy

Responsive web design is a strategy to make your costumers satisfied when they visited your website. For the last decade, we already have plenty of technologies that help us make a better living. We meet mobile phone, tablets, and laptop in hardware. We also meet tons of start-up company that spread like a virus that develop some website and mobile application to run their business.

All that technologies give you an easy to way to do almost anything. Shopping, traveling, pay bills, investment, and many other facilities. Maybe if you are a start-up guy, you also run some business to pay all your needs. Either it's online or offline. But if you run some online business and use a website to present your product, perhaps you need this insight to make your website design better.

Responsive web design is a design (obviously) to make your website being easily read and used by your visitors or customers. Whether they open it on a laptop, mobile phone, or tablet, your website can stretch, expand, and shrink. It's like a water. If you put water into a bottle, the water becomes the bottle. Also if you put water into your cup, your water becomes the cup.

This strategy will make your customer like your website and open it more often. Perhaps they will explain and share about how good your website design is to their friends and families. According to Jonah Berger, the author of Contagious, your product will be easily contagious when it has a public-related variable. So it's not only about the content, but also how you design and present the content to your customer. But of course, that kind of design needs at least 4 elements to improve. When you are done with all these elements, your customer will be satisfied.

Elements of Satisfaction

In the late 90s, we only have a laptop to open a website. But now, with the modern technology in hand, we can browse anything, anywhere, anytime, only by touch or speak. When you open a website in your laptop's browser, the website will only stretch horizontally (except your laptop has a touchscreen and tablet-like features). But it will be different since the website comes to your iPhone or Android devices. It's not only stretch horizontally but also vertically and beautifully. You don't need to zoom in your screen and you can explore that website easily.

But what if you open it on your mobile phone? The responsive web design makes your website adaptable to any devices that your customers used. If they are using different screen size like 5-inch Android, 5,5 inch, or even smaller device, they still see your website fits on their phone and easily read.
Text Size

Responsive text size also supports responsive web design. By adding the viewport width code, the text will follow the viewport size when the browser opened by a large desktop, laptop, tablet, or mobile phone. So this is an important part to make a responsive web design.
Media Queries

Sometimes you don't need words to explain something. That's why you need media queries. Explain your product with video, picture, or even some music will make your visitor interested in the product you sell. Sometimes we also use table, graphic, chart, and other media queries to make your customer understand anything you said.

The most used media on the website is images. Responsive images size also make your website more intriguing. Because not all people need to read 5 paragraphs of explanation about your product when they view the images instead. If they need to see it in landscape position, they just have to rotate the phone. This magic called width property that set the images to 100% and they will be responsive. Scale up and down.

This is the hardest part. If you are not a web designer and don't have any idea of what is this, then you can skip it. But if you want to learn, it's not in this article. About the responsive web design, you can use many free CSS Frameworks on the internet. It will give you some option of how responsive your website design is. Bootstrap is one of the most popular Framework to make a responsive design.

And that's all I could share about the elements. Now I want to explain why satisfaction matters and it depends on your website design.

The Key to Satisfaction

If you begin to start running a small business and want to make more visitor or even costumer, you will need plenty of strategies to take their hearts. Or even if you are not an entrepreneur, you are a blogger, author, or something like that, you still need this strategy.

Nowadays, Responsive Web Design will be fundamental if you want to increase your visitor statistics. Not only because your design looks good, but also reachable by every people on earth. Even if you are using mobile phone, tablets, or laptop. According to Statista, organic search engine visits in the US coming from mobile devices has hit 51% and are increasing. So it's proven that this strategy is fundamental and extremely valuable.

Maybe if wearable technology like Apple Watch or Samsung Gear has some feature for browsing website, they will make a responsive web design code for these wearable products as well. Or maybe before the hologram and virtual reality become epidemical, start removing mobile phone's screen, and responsive web design will be no more. Because the hologram itself already have some feature like shrinking or expanding. But it will be a long way to go and this design will fit today's context.

So if you willing to develop your business, start by developing your website with responsive web design. But if you don't skill to do that but you choose money instead, you can hire us! Not just make responsive web design, but also make a profit. It's still early 2018, so we can plan your dream and start it right now.

Happy New Year!