Google are now punish upsetting and offensive content of site and it's affect their rank too.
Some of upsetting and offensive content list below:
- Content that promotes hate or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, or veteran status.
- Content with racial slurs or extremely offensive terminology.
- Graphic violence, including animal cruelty or child abuse.
- Explicit how* to information about harmful activities (e.g., how tos on human trafficking or violent assault).
- Other types of content which users in your locale would find extremely upsetting or offensive.