Online stores monitor their profits directly by counting on number of products they are able to sell online. Although many businesses have enjoyed good traffic but have faced challenges in actually getting their shopping carts filled and checked out.

One of the reasons that have been revealed through analytics data is customer spends little time on page containing product information because he is not able to get more information instantly. He has to either contact on phone or mail the store manager to know more information.

Getting personalized service such as asking questions to a live assistant and getting guidance about a particular product can increase the chance of making a sale and statistics have actually proven this. Live chat support for online businesses especially e-commerce websites can be therefore seen as a potentially viable feature that is worth trying.