Challenges faced by the ecommerce website owners in business:

1. The amount of competitors present in any vertical today can be overwhelming, which is why it is as important as ever to stand out and differentiate your company and customer support from others.

2. Website visitors may come from all over the world, they need to provide 24/7 customer support to them based on different geographical areas and timing.

3. Customer retention is critical to the long-term growth of your business. If you can’t impress your customers with your support service, they will move to your competitors.

4. Analysing the data your company gathers across the website and other digital channels is crucial for understanding what is and isn’t working for your business.

5. Its necessary to know from where your customers are coming on your website, their past visits and page visits etc. to understand their needs and provide the right kind of support your customers want.

6. Support through traditional support tools like phones or emails are time consuming and one agent can handle one customer at one time. In this case, other customers who are waiting may feel disgusted while waiting for long time to get assistance.

7. Instant messaging tool like Skype lets you provide live assistance to your customers online. But, with this kind of tool, you typically must enter a user as a contact before you can engage in chat with that person and he/she must accept your contact request before communications can begin. Its a big limitation in this case.

The trouble with online business is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from your website, you should add live chat support on your website. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.
A Global Consumer Trend study found that: “About 90% of customers consider customer service chat helpful and a survey found that 63% were more likely to return to a website that offers 247 live chat operator services. The report goes on to say; “62% reported being more likely to purchase from the site again. A further 38% of respondents said they had made their purchase due to the online chat session itself. All these attitudes were even more prevalent among respondents who bought online at least weekly.”

So one can add live chat software in his ecommerce website to deal with these kind of difficulties.


Regards

Suvashree Bhattacharya

Suvashree Bhattacharya

REVE Chat

www.revechat.com

Blog: www.revechat.com/blog/