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I really wouldn't be too bothered about a website, personally.
I had mine up for years and optimised the heck out of them. Sure - I ended with 6K viewers a month on one. That's 6K viewers and ZERO income.
Total waste of time to have a website. My business came from WOM - word of mouth.
Yellow Pages - same story as the website. Vehicle signs - same story.
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A lot of other things are important in addition to increasing the traffic on website such as PageRank, SEO, Backlinks, Alexa etc. We need to do a detailed study on all of these.
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I disagree totally. The customer is much more sophisticated these days. The customer is not going to fall for any old website. What they're going to do is to look in real life for the product. Customers know the vast majority of websites are operated by fraudsters and by wannabes. I'm noticing more the rule of thumb seems to be that those that do, do and those that wannabe run a website.