CPA (Cost Per Action) Marketing?

Hi,

Currently researching the CPA or CPL (Cost per Lead) marketing approaches and wondering if there is anything worthy out there?

Now, I know there are a lot of affiliate marketing networks, however that is a different matter. What I am trying to figure out if there are genuine CPA/CPL based advertising/lead generation services/agencies?

I know that google offers conversion optimizer, however I could not find anything else other than affiliate marketing networks and those are probably not the best fit for the business model.

Any ideas?

Kind Regards,

D.

The problem you have with CPA or CPL is that companies who generate these leads realise the price these leads are worth and because of this will usually try to make as much money out of them as possible.

This will usually entail selling them to more than 1 client or/and selling you a lot of outdated or used leads to bulk up the amount.

Quote:

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Originally Posted by terrymetcalfe

The problem you have with CPA or CPL is that companies who generate these leads realise the price these leads are worth and because of this will usually try to make as much money out of them as possible.

This will usually entail selling them to more than 1 client or/and selling you a lot of outdated or used leads to bulk up the amount.

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Hey, thanks for the reply. That is not that much of a problem for our business. (I don't think). You can check what we do from my signature. Do you think it is still a bad approach? We are happy to pay well per conversions for trials, as long as those are quality conversions of course.

Is CPA - COst per Acquisition? If it is for a mobile app, we can guide you through.

Cost per action (CPA), sometimes known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

You can take benefit of Affiliate Marketing as an Advertiser or as a Publisher by joining Cost Per Action (CPA) Affiliate Networks.

Some of best CPA Affiliate Networks are:
Clickbooth, Neverblue, MaxBounty