Associating B2B lead generation with prospect development

Lead generation & prospect development go hand in hand with each other. It requires the collective effort of the sales & marketing team to get this relation to function.
In order for a business to reach new heights this association is a must have & it can be achieved via the following simple ways:
1. Launching campaigns to promote your product
2. Nurturing leads to turn them to customers
3. Amassing and analysing relevant data
4. Gaining the trust of existing customers to attract new ones

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Good information