There are a few issues or miss-conception that companies have and that's why they do not agree or are confident to go for SEO.
- SEO does not work
- It takes a longer time to bring results
- We never rank on 1st
- Will do in-house SEO cheaper
Let's watch this video to know in detail-
https://www.youtube.com/watch?v=l5w6PTBKicY
Guy's if you encountered other issues please share.