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Hi,
I'm working on optimizing a website which used to have very long title tags i.e. 12 words long. Now I’ve reduced it to 7.
It used to be something like this:
Clients website name Ltd - Personal injury solicitors clinical negligence human rights lawyers
And now reads:
Personal injury lawyers - Clients website name solicitors
It looks better but do you think this will lose me a lot of traffic?
Sorry can't disclose actual site.
I don't see how the length itself would lose you hits. Maybe the choice of words and/or some specific order to the words, but not the number of words.
The length is about right. The title tag being the most important tag should contain your business name and some key words or key phrase that you are optimizing for.
I typically try to keep title tags to about 90 characters because search engines show the page title in the results. But, like The Old Sarge said, its not so much about how many words as it is which words. Make sure they are words that people will search for.
-BEC
I don't think it will.
Thanks for all your advice guys!
The meta tags are a very important part of the HTML code of your web page. The title tag and the meta description and keywords tags should include keywords relevant to the content of the web page they describe.
* The title tags should be between 10-60 characters.
The reason why titles should only be up to 66 characters is that how much Google will read/display the details of your site on SERP. Of course you can still stretch your title up to 100 characters but only up to 66 will be read and displayed.
Google indexes 150 characters (some say 180 characters) in the title tag, but you must have your keywords placed within the first 60 (some say 65 or 66) characters as that is the character length Google looks at for ranking purpose. You should use both the Primary and Secondary keywords in that first bit of the title. In many cases you might find it better to use the keywords (description) before the business name, unless the name itself is a known brand that people would be searching for. (e.g. Personal injury solicitors clinical negligence human rights lawyers - Company Name.com)
The TITLE tag should be kept between 60 - 90 characters in length. I've read many conflicting reports on TITLE length, but a good practical guide is Google. In search results, Google currently displays only approximately 65 characters of the title - some engines display more. Keeping this in mind, have the most important keywords at the beginning of your title.
Could not be a better explanation.Quote:
Originally Posted by vbeal
One thing I have been wondering is the use of the pipe | to separate the keywords from the brand.
E.G. keyword keyword keyword | Company/Product branding.
In database use, the pipe is an operator which assigns equal value to items on both sides of the |.
Also, be careful to make title tags relevant to the content, make sure they make sense, and son't use them to stuff keywords. Google is becoming very hot on abuse of keywords throughout a page. It's also very good at deciding whether a title makes sense to a human or is just a list of keywords.
Best advice I've heard: keep it real.
Long Title Tags can dilute the impact of your words. Google doesn't know which is your keyword(s) so it will evaluate them in the order they come so that words at the beginning are more imporatant than words at the end, but will evaluate them all. It's quite common to see Title Tags with a lot of non-important words.
So, you want to be very strategic with what you include. I disagree with the poster who said you want to include your business name in the tag. Very rarely would you want to do this because you probably already rank for your business name. Save it for the Description Tag. So, you might have something like this...
Pet Jewelry - Charms, Tags
Pooches Pet Jewelry creates the jewelry your pet deserves and will wear with pride ....
page title is the first thingthat bots crawl and it counts heavily upon them, but as mentioned above, over stuffing the title can harm your search engine rankings.
I don't think it will.
I wouldn't overstuff. Just remember to make it compelling for people who see your page in the SERPS to click on it. If it's just keywords, people may skip it.
Hello
So here are a few tips for taking better advantage of the web page title tags...
1. Exact Phrase
Use the exact phrase that you are optimizing for in the web-page title.
2. Beginning Of Tag
Position the strongest keyword or keyword phrase at the very beginning of the title tag. Search engines place the most emphasis on the first few words found in the title, so the order of the words does make a difference.
3. 65 Character Max
Keep website titles concise. Search engines will often truncate the title in their listings. Try not to allow the title to exceed 65 characters if possible.
4. Repeat Variation
Repeat a variation of the keyword or keyword phrase in the web page title and in the webpage meta description.
I believe that long titles never help. Small and attractive are better.
Imagine that a visitor will see your site, he/she will try to read something which will make him/her not to leave the site but stay and read. Try to make your titles shorted and you will get more readers ;)
Some times it may reduce the traffic. If your site is ranking in top for some keyword and your title tag is long. If title tag is more than 64 char then google might not show the words more than 64char max is 69char.
If the keyword lands after 64char in the title search engines will not display your full title and if a visitor search in google he first checks the titles and if he finds the keyword in the title itself he will go for that particular site.
In this way your site might lose some traffic.
Blogspots by their very nature have a variety of content, that is not easy to scope into a particular set of keywords or metatag entries. SEO may not work for you.
No, length would not hurt your traffic. its better to have short & meaning full title.
Always use the length for title tag 65 characters (including spaces) or less.
Their is one factor called keyword prominence which can effects but don't think length can effect...
The title tags is the mainly significant issue as far On page optimization is measured. Search engine spiders make out title in the extremely beginning. So, a good site must have it is main keywords in titles only.
Not, the title tag is for good ranking not for good traffic. Is it?
A title with the main keywords will rank higher in SERPs than a title without. At the same time, a good and meaningful title will assure searchers that they have found what they're looking for when they see the site in the search results.Quote:
Originally Posted by newbie2010
Google will look for 110 characters only all the fellow characters will be omitted or overlooked by Google. So will not give any result to you.
I do not overstuff. Remember to bring a people who long to see your page, click on it SERPS. If it's just the keywords, people might ignore it.
You should follow the limitation of the title tags if you are looking for a great traffic. Anything that is overstuffed will be considered spam.
Remove clients name from Title tag because it covers space in title.
I would not overstuff and just keep in mind to create it compelling for individuals who notice your page in SERPs to click to it. If it is simply keywords, people may disregard it
In Title as per me Two thing is most important. They are:
1. Exact character so that title come in full and show full in search results.
2. That word are used in title which is most used for searches.
Length matter in SEO because Google spoke person Matt Cutts already said that they define the length of the Title and Description tag and it would be 60 and 160 characters. In our old title if you are suing two keywords in that length then its fine and in the new title you have only keywords then you will definitely get some loss of some traffic from that missing keywords.
Title tag length matters as some some search engine only display first 65 characters in title tag. Similarly some search engine display 120 characters. So it is better to optimize the title tag length and keep it to 65 character for Google...
I don't think this is true,because The title tag being the most important tag should contain your business name and some key words or key phrase that you are optimizing for.The main purpose is for to improve search engine ranking.
If your title tag is in between 60-70 character and you have included your main keyword or site name in it then there is no reason to worry.
This is how its works and gives benefits.
SEO software like seospyglass and seaquake are available in the market. But you need to use them manually. Otherwise you will not get desired result or you may be punished by Google.
The title tag being the most important tag should contain your business name and some key words or key phrase that you are optimizing for.
seospyglass and seaquake are the SEO software available in the market, however you should use them manually or you may not succeed. Google might even penalize you.