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The tip I can give you is to add a live help software to your web. I did add it to mine five months ago and I've increased a lot my sales, because I can help people on tyhe right time, and they can aswer me everything they don't understand.
I've been using www.touchmind.com software, and so far it's the best i've found.
You should try it :)
Kisses
Amy
The most effective way to build customer sales and a customer base is to collect customer email info and for them to op in to your email list.
There are many ways to do this, some don't work all that well, others are gold!
The question to ask is, "how can I get my customer to opt in"?
I have the answer to that question too.
The next question is after they do opt in to recieve your email, then what? How do you get sales from that?
One technique for success is to give the visitors "a little something" for FREE. This not only draws visitors to your site, but also increases sales as they like what they see and will want more.
"One size doesn't fit all" the reason I say this is coz all the solution people provided here may not fit your business for the simple reason that your business is different from others...
1. Let me explain some members suggested Live help which is good if shoppers who come to your site don't understand certain terminology or shopping habits, the way you find out is if they start calling you and asking lots of questions then you create a FAQ if that is not helping you then you decide to put a Live Help....
2. Certain business like adult products or lingere business people don't want to ask questions regd the product they would rather buy silently and read more abt the product online so live help is not good there ...
3. Regd your question how to convert visitors to customers, yes 1% is decent enough if it can double then great .... but the way you would look at it is two through various observations.
a) How many visitors are coming and from where?
b) What is your cost for getting those visitors?
c) What is your renetion plans in terms of retaining the same customers for repeat orders, nobody talks abt it, I see this as Gold mine in your backyard.
d) How many of them have added items to cart? and how can I make them to checkout? Free shipping could be the answer, or maybe promo code or discount ...
e) How sticky are your product pages? I mean if the visitor comes to your site and jumps right off then it is not sticky if he is around for 5-10 minutes then your stickness starts there and can go up all the way for an 1hr
f) Navigation, are people able to navigate easily
g) Search, internal searhes are they powerful enough to give relevant results
So if you see there are numerous things one should consider coz that is how shoppers convert to real customers and you have to take one thing at a time and do all this and see its results..
Why make your customer have to hunt around for what they want in the first place? Why not take them to EXACTLY the page they want? Why not to the EXACT item that they want?
One reason people don't buy even after going to the shopping cart is that it isn't the right timing for their buying cycle. It may not be pay day, etc.
The fact that they wanted to go far enough to see what the check out price would be is a good sign. It shows they do want what you have.
If you could approach them with individual items that they put in the cart, one at a time, with an excellent price and with personalization you could become a hero in their eyes.
Most of the online businesses out there aren't making money. Most of the online businesses out there are doing the same things. What a coincidence!
Maybe it's time to think outside of the box!