Search on Google for "house", and see if whitehouse.gov (PR10) comes to the top of the list.
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I think higher page rank matters especially when into online marketing because search engine search for quality content and reliable topics and also a nice keyword too.
haha.. the Google PR have update yesterday, and some of our website has been to PR3 , Cheer...
According to this thread there is no such thing as PR. If I take it as true then also the relevancy of Traffic is there too. If you are linked to such a site which has a good traffic then the chances of getting a good traffic for your site is also increased.
Google ranks websites founded on a scale from 0 to 10, evaluating the "importance" of websites. If the majority of your web traffic comes from Google, as well as your Page Rank drops, you're in problems, But high PR means more traffic coming to your site through Google search.
C0ldf1re,
What was the PR before the update?
yes,you are right google page rank is important,so we must do many,wide and quality backlink.
PageRank is a system that helps Google to organize its search result pages. It used to be the heart of Google's ranking algorithms.