Here is Wasantha Weerasekera. I am a jeweler. I want your valuable suggestions about launching a jewellery website as I want to increase the level of my business. So please advice me what benefits I can avail from a jewellery website.
Thanks
Wasantha Weerasekera
I know the Jewelry business very well especially ecommerce, and unless you have alot of time and big budget for marketing I would rethink it real well. Jewelry and all its other keyword and keyword phrasing has one of the highest competition levels on the internet so you must be ready, dedicated and focused for nothing but. Jared's Direct Inc.
We have built different websites, jewellery as well.
I can recommend you two must-have features for a jewellery website:
1) ability for customers to buy a set (for example chain + kulon or earings + necklace + a ring with the option to choose a ring size)
2) Image zoom functionality to view the details of the jewellery
Also a great contribution to any website is an ability to send auto emails to customers in order to get a review. A review form is included in an e-mail.
First -- Do you sell your own custom Jewelery and if you do have you considered manufacturers that are ecommerce friendly to do drop shipping. Secondly if you want to sell diamonds or any Jewelry your biggest issue will be returns. Each item must be inspected before sending the returned items to the manufacture to protect you on many levels especially fraud and transparency with your clients. Also when shipping to the manufacturer you will need a third party company attached to UPS that will handle loose diamonds; the one I most familiar with is Parcel Pro. If your not already I would be registered with the EBT and join Rappaport which I find very helpful for my clients.
The cost of advertising online would cost about 2500 to 5000/mo in SEO/SEM/SMO/RM/LB and if you have the budget I would also suggest a number of PPC campaigns and direct marketing; most companies that want to make it online will spend 60% or more in gross net sales for Marketing. This after you have paid your suppliers and the priortiy expenses to keep your doors open. However; companies that have made it and stck to their guns like www.bluenile.com do 30 million a quarter.
First -- Do you sell your own custom Jewelery and if you do have you considered manufacturers that are ecommerce friendly to do drop shipping. Secondly if you want to sell diamonds or any Jewelry your biggest issue will be returns. Each item must be inspected before sending the returned items to the manufacture to protect you on many levels especially fraud and transparency with your clients. Also when shipping to the manufacturer you will need a third party company attached to UPS that will handle loose diamonds; the one I most familiar with is Parcel Pro. If your not already I would be registered with the EBT and join Rappaport which I find very helpful for my clients.
The cost of advertising online would cost about 2500 to 5000/mo in SEO/SEM/SMO/RM/LB and if you have the budget I would also suggest a number of PPC campaigns and direct marketing; most companies that want to make it online will spend 60% or more in gross net sales for Marketing. This after you have paid your suppliers and the priortiy expenses to keep your doors open. However; companies that have made it and stck to their guns like www.bluenile.com do 30 million a quarter.
Jared's Direct Inc.:cool:
If you want to make website on jewellery the you should use CMS & magento based site.